B.S. of Visual Communication Design
Portfolio
I am Claire Sanchez! I am a graphic designer currently based in San Francisco, California, and a soon-to-be graduate in Visual Communications with a minor in Art from San Francisco State University. In my work, I gravitate towards strong type design, as it’s my favorite part of any project! Whenever I can, I also enjoy integrating physical processes with my digital work. I believe handmade elements have the potential to add a special moment to any design work that then makes that piece so much more precious and valuable. I love exploring different hand printing methods and take any opportunity to use them into my projects. As a new designer, I am looking forward to what this world has for me and discovering what I can do to make it a better place. When I’m not working on a project, you can find me exploring my city, doing a little bit of art, or lounging with my dog, Molly.
The Embroidered Body
The goal of this project was to explore a non-visible subject and find a way to collect data on it and map that information. I decided to track the way my body responded to long periods of embroidering. The time spent was depicted through the use of separate embroidery hoops, separated by 30-minute intervals. The embroidery on each hoop depicts what parts of my body became active during the indicated time range. The piece can be read as a whole with all the hoops lined up together, or as individual hoops, indicating different slices of time.
“The Crystal Goblet” meets Dr. Jekyll and Mr. Hyde
This book design project is a response to Beatrice Warde’s “The Crystal Goblet.” One side of the book is type laid out to follow all the rules for setting large amounts of text, meant to appease Beatrice Warde and her strict guidelines for how type should be used. On the right side, typographic rules are thrown out the window with quotes I believe to be untrue. The viewer is forced to pay just as much attention to this design of type as you would with the text on the other side. I do believe that there are moments where typographic treatment should be invisible, but I also challenge Ward’s perspective and ask: why can’t the goblet be noticed too?
Coachella Rebrand
The goal of this project was to create a fun, exciting, and inviting rebrand for the popular Southern California music festival, Coachella. After diving into some research and focusing on what opportunities Coachella had to reimagine their brand, I realized that even though the festival is focused on music, it has now become a major fashion spectacle. People come to be bold and funky, and they dress to stand out. This is what inspired the use of abstract shapes, which are not only used to represent people’s freedom with fashion but also the feeling of freedom that a concert creates for its audience. The colors were taken from one of the festival’s most famous art installations and were used to embody the bold spirit of many of the fashion-forward festival-goers.