B.S. of Visual Communication Design
Portfolio
Lindt Chocolate Packaging
This Lindt Chocolate packaging redesign of the Excellence line illustrates the joyful and exciting flavor by using abstract shapes while retaining the original notion of luxury and premium quality. It targets new customers such as youth but also regular customers as well. Printing out the actual dieline and looking at the actual packaging was the key to this project.
Eddie’s Cafe Logo Design
Eddie’s Café’s new brand will be beneficial because it creates more vibe of the1970s diner and attracts young customers who like vintage but also regular customers. The logo has an old-fashioned diner’s vibe by using san-serif bold because the diners used simple colors with fancy typography during mid-century. Eddie’s Café is a cozy spot for people to sit down, have classic American breakfast, and chat with a friendly waitress.
Lunch App, Bentie
Since covid occurred a year ago, people are stressing out and worried about an uncertain future. Eating properly while this quarantine is important to keep you healthy. There is an ancient Japanese idea, “Hara hachi bun me”. That means eat until your stomach is 80% full. This idea is applied to the lunch box to maintain the user’s meal proportion.
Capstone Advisor: Debra Glass