Jakob Vavrock

B.S. in Visual Communication Design
Portfolio

Being a designer I enjoy the complexity of simple things. The form of a letter and the space that a letter holds shows an importance to me that can be explored. I focus on typography and layout in my work in a way that involves balance and structure. Something that I am really passionate for is the physical creation of design. The self-crafted design work is something that I enjoy doing outside of projects I have for school. Having a physical product is very special to me and helps me expand my knowledge of design by learning how difficult it is to learn a craft.

Cinema Cocktail Hour Poster

The project was created for a working group class at SFSU paid by the cinema department. The event was a virtual relaxed meeting with different guest speakers. This poster would be used for social media exposure as well as a possible printed version.

Lindt Rebrand

Taking the research I did on Lindt as a brand I recreated a new look for three of their Excellence Chocolate Bars. These designs were inspired by the brands Swiss background and the essence of royalty for the premium bar of chocolate.

MASH Music Festival

This is my music festival booklet that I am working on right now. These layouts exhibit elements of the brand and the aesthetic of materials being made for the brand later on. The project is to redesign a music festival and I have created MASH to experiment with the texture of the event and the experience.